Effective December 12, 2016

Firefly Baking Co., LLC and its related companies (“Firefly Baking Co”) is a family business where every individual takes pride in all they do. Firefly Baking Co. is dedicated to using real and recognizable ingredients with no artificial colors, flavors, or preservatives. We find it makes for the most delicious brownies and cookies you’ll ever taste. No wonder they’re the feel good treat you can feel good about.Firefly Baking Co. knows you care about your privacy. This Privacy Notice describes how Firefly Baking Co. collects, uses, and shares your information when you use and interact with our products and services and applies to persons in the United States and anywhere else in the world who use our Services (“Users”). Our Privacy Notice governs your access to and use of all Firefly Baking Co. operated and controlled websites including www.FireflyBakingCo.com and all other online services controlled or provided by Firefly Baking Co. (collectively, the “Services”).

Agreement & Eligibility

Your Agreement With Firefly Baking Co.

This Privacy Notice constitutes a binding legal agreement between you, as a User who uses and interacts with the Services, and Firefly Baking Co. Before accessing, using, or interacting with the Services you should carefully review the terms and conditions of this Privacy Notice, as well as our Terms of Use, which are incorporated into your agreement with Firefly Baking Co. by this reference. This Privacy Notice applies only to the Services, and our collection, use, disclosure, and protection of your information. It does not apply to third party websites, applications, or services.

By using or interacting with any of our Services you signify your consent to our Privacy Notice and Terms of Use, and the collection, transfer, storage, disclosure, and use of your information described in this Privacy Notice. If you do not agree to the terms of our Privacy Notice and Terms of Use, then you may not use or interact with the Services.

If you have questions about Firefly Baking Co.’s Privacy Notice or practices, or if you need to contact us about the information we collect about you, our contact information is at the end of this Privacy Notice.

Eligibility To Use The Services

Firefly Baking Co’s Services are not directed to minors under the age of 18. You may not use the Services if you are under the age of 18. If a child has provided us with personal information, a parent or guardian of that child may contact us at 1-844-728-7759 from 8:00 am to 5:00 pm Eastern time, Monday to Friday, or e-mail us at Website@FireflyBakingCo.com your request that this information be removed from our records. We will use reasonable efforts to remove the child’s information from our existing files.

Information Collection & Use

Firefly Baking Co. collects various types of information when you access, use, or interact with the Services. The types of information Firefly Baking Co. may collect include:

Personally Identifiable Information: Firefly Baking Co. may collect Personally Identifiable Information about you through your use of the Services. “Personally Identifiable Information” refers to information about you that may be used to identify you, such as your: first name, last name, address, zip code, email address, or phone number. We may combine the Personally Identifiable Information we collect with additional information we collect about you or obtain from third-party sources. Firefly Baking Co. may use your Personally Identifiable Information to inform you of other products or services available from Firefly Baking Co. and its affiliates. Firefly Baking Co. may also share your Personally Identifiable Information outside of Firefly Baking Co. For example, Firefly Baking Co. may share data with our third party partners to help perform statistical analysis, send you email or postal mail, or to provide customer support to Users.

You are not required to provide your Personally Identifiable Information; however, if you choose to withhold certain Personally Identifiable Information, we may not be able to provide you with certain of the  Services.

Firefly Baking Co. Account Information: Firefly Baking Co. may require you to register for an account in order to use certain Services, (a “Firefly Baking Co. Account”). We do not require that you register or provide personal information to view many of our Services. However if you do register, you will have access to certain areas of the Services that require registration, such as recipes finishing ideas, as well as other features. Firefly Baking Co. may collect information about you in connection with your registration for your Firefly Baking Co. Account, which may include Personally Identifiable Information and other information such as a username, password, personal profile, pictures, your location, and information about your contacts. Please be aware that some of your Firefly Baking Co. Account information may be displayed publicly.

Correspondence Information: If you email us, subscribe to our newsletters or mailing lists, or purchase products or services through the Services, we may keep your message, email address, and contact information to respond to your requests, provide the requested products or Services, and to provide notifications or other correspondences to you. We do not share or sell any personal information to other organizations for commercial purposes. If you do not want to receive e-mail from us in the future, please let us know by sending us an email or writing to us at the address below. Please note requests to remove your email address from our lists may take some time to fulfill. We may also still contact you regarding certain important Services announcements or notifications.

Public Information: Firefly Baking Co. may collect information about you from publicly available sources. Information you make publicly available in any public or open forum, such as on a social network, may be considered public information for the purposes of this Privacy Notice, and may be accessed and collected by Firefly Baking Co. Please be aware that any content or information you share with or provide to third parties using or related to your use of the Services is nether private, nor confidential. Firefly Baking Co. is not responsible for any content or information you post or share with third parties. If you do not wish for information to be public, please do not share it.

Links: Firefly Baking Co. may keep track of how you interact with links across the Services, including our email correspondences, third-party services, and client applications. We do this to help analyze the use of and improve the Services. Link information is generally only analyzed on an aggregate basis.

Cookies, Web Beacons And Other Tracking Technologies: Firefly Baking Co. may keep track of your use of the Services. Like many other services, Firefly Baking Co. may automatically collect certain information and data from your browser or device through the use of “cookies,” “web beacons,” and other tracking technologies. A cookie is a small data file that is transferred to your computer or mobile device. Firefly Baking Co. may use both session cookies and persistent cookies. A “web beacon” is a small graphic image placed on a website or in an email that is used to gather data about a User’s use of the website or email. Through these technologies we may collect information about your use of the Services and other online activities, including certain online activities after you leave the Services. Most Internet browsers automatically accept cookies. You can typically change your browser settings to stop accepting cookies or to prompt you before accepting a cookie from the services you visit. However, some Services may not function properly if you disable cookies. We encourage you to learn more about your ability to manage cookies and web beacons by consulting the privacy features of your devices and browsers.

Unique Identifiers: When you use or access the Services, we may access, collect, monitor, store on your device, and/or remotely store one or more “Unique Identifiers,” such as a universally unique identifier (“UUID”). Unique Identifiers are small data files or similar data structures stored on or associated with your device that uniquely identify your device, whether or not you establish a Firefly Baking Co. Account. A Unique Identifier may be data stored in connection with the device hardware, in connection with the device’s operating system or other software, or via data sent to the device by Firefly Baking Co. A Unique Identifier may convey information to Firefly Baking Co. or to a third party partner about how you browse and use the Services and may help us or others provide reports or personalized content and advertisements. A Unique Identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Services. Some features of the Services may not function properly if use or availability of Unique Identifiers is impaired or disabled.

Log File Information: When you use our Services, we may receive log file information such as your IP address, browser type, access times, domain names operating system, the referring web page(s), pages visited, location, your mobile carrier, device information (including device and application IDs), search terms, and cookie information. We receive log file data when you interact with our Services, for example, when you visit our websites, sign into our Services, or interact with our email notifications. Firefly Baking Co. uses log file data to provide, understand, and improve our Services, and to customize the content we show you. Firefly Baking Co. may link this log file to other information Firefly Baking Co. collects about you via the Services.

Information Use & Sharing

Firefly Baking Co. will not share, sell, rent, or otherwise disclose your private personal information to third parties without your consent, except in the limited circumstances described in this Privacy Notice, including to:

Firefly Baking Co. Personnel: Firefly Baking Co. personnel may have access to your information as needed to provide and operate the Services in the normal course of business. This includes information regarding your use and interaction with the Services.

Service Providers: Firefly Baking Co. works with various organizations and individuals to help provide the Services to you (“Service Providers”), such as hosting companies, payment processors to process payments, or companies that provide analytics information, like Google Analytics. We may share your personal information with our Service Providers for the purpose of providing the Services. The information we share to our Service Providers may include both information you provide to us and information we collect about you, including Personally Identifiable Information, Payment Information (to our payment processing providers only), information from data collection tools like cookies, web beacons, log files, Unique Identifiers, and location data. Firefly Baking Co. will take reasonable steps to ensure that our Service Providers are obligated to reasonably protect your information on Firefly Baking Co’s behalf. If Firefly Baking Co. becomes aware that any Service Provider is using or disclosing information improperly, we will take commercially reasonable steps to end or correct such improper use or disclosure.

Business Transactions: Firefly Baking Co. may purchase other businesses or their assets, sell our business assets, or be involved in a bankruptcy, merger, acquisition, reorganization or sale of assets (a “Business Transaction”). Your information, including Personally Identifiable Information, may be among assets sold or transferred as part of a Business Transaction.

Lawful Requests: We may be required to disclose User information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We generally do not disclose User information unless we have a good faith belief that an information request by law enforcement or private litigants meets applicable legal standards. We may share your information when we believe it is necessary to comply with applicable laws, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the Services or using the Firefly Baking Co. name, or to protect the safety of any person. This may include sharing information with other companies, lawyers, agents, or government agencies. Nothing in this Privacy Notice is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.

Accessing & Modifying Your Information

Access To The Information Firefly Baking Co. Has Collected About You

Firefly Baking Co. provides certain tools and settings within the Services to help you access, correct, delete, or modify the personal information you provided to us and associated with your account. In addition, Firefly Baking Co. welcomes you to contact us regarding the information we have collected about you, including regarding the nature and accuracy of the data has collected about you or to request an update or deletion of your information. Requests to delete or remove your information do not ensure complete or comprehensive removal of the content or information posted, and removed information may persist in backup copies indefinitely. Please note that if you choose to delete your information or opt-out of the collection and use of your information, you understand that certain features, including but not limited to access to the Services, may no longer be available to you.

We may store the information we collect about you indefinitely, but information generally will be retained only for as long as necessary to fulfill the purposes for which the information was collected, or as otherwise required by law. Following termination or deactivation of your Firefly Baking Co. Account, Firefly Baking Co. may retain your information and content for a commercially reasonable time for backup, archival, and audit purposes.

Opting-Out Of Communications From Firefly Baking Co.

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from Firefly Baking Co. by contacting us at Website@FireflyBakingCo.com. You may unsubscribe from email communications from us by clicking on the “unsubscribe” link provided within the communication. You may not, however, opt-out of Services-related communications, for example, account verification, purchase and billing confirmations and reminders, changes or updates to features of the Services, or technical and security notices.

Do Not Track

Firefly Baking Co. does not currently employ a process for automatically responding to “Do Not Track” (DNT) signals sent by web browsers, mobile devices, or other mechanisms. Per industry standards, third parties may be able to collect information, including Personally Identifiable Information, about your online activities over time and across different websites or online services when you use Services. You may opt out of online behavioral ads at http://www.aboutads.info/choices/. You also may limit certain tracking by disabling cookies in your web browser.

Information Security

Security Of Your Information

Firefly Baking Co. takes reasonable efforts to secure and protect the privacy, accuracy, and reliability of your information and to protect it from loss, misuse, unauthorized access, disclosure, alteration and destruction. Firefly Baking Co. implements security measures as we deem appropriate and consistent with industry standards. When personal information (such as a credit card or bank account number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol. As no data security protocol is impenetrable, Firefly Baking Co. cannot guarantee the security of our systems or databases, nor can we guarantee that personal information we collect about you will not be breached, intercepted, destroyed, accessed, or otherwise disclosed without authorization. Accordingly, any information you transfer to or from Services is provided at your own risk.

Data Security Incidents

In the event that any information under our control is compromised as a result of a breach of security or other data security incident, Firefly Baking Co. will take reasonable steps to investigate the situation and where necessary, notify those individuals whose information may have been compromised and take other steps in accordance with applicable laws and regulations. We are not responsible for the functionality, privacy, or security measures of any other organization.

Additional Provisions Regarding The Services & Your Information

Warranty Information

Access to the information provided by the Services is provided by Firefly Baking Co. as a service to its customers and consumers, website visitors, and Users of its Services, without warranty of any kind. References herein to any product, process, or service does not constitute or imply endorsement or recommendation by Firefly Baking Co. While Firefly Baking Co. makes an effort to present accurate and reliable information on the Services, Firefly Baking Co. does not approve or certify such information and does not guarantee the accuracy, completeness, efficacy, timeliness, or sequencing of such information. Your use of such information is voluntary, and reliance on it should only be undertaken after an independent review of its applicability, accuracy, completeness, efficacy, and timeliness with regard to your specific needs and uses. Firefly Baking Co. (including its employees and agents) is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to or reliance on the information available through the Services. No approvals, recommendations, endorsements, guarantees, or warranties, including, but not limited to, any express or implied warranties of merchantability or fitness for any particular use or purpose of products or services named through the Services is made by Firefly Baking Co.

Transfer And Storage Of Your Information

Please note information Firefly Baking Co. collects about you may be transferred, processed and/or accessed by us in the United States, or another country where we, or our Service Providers operate. Please be aware Personally Identifiable Information may be transferred to, and maintained on, computers located outside of your state or country where the privacy laws may differ from and may not be as protective as those where you live. If you are located outside the United States and choose to allow us to collect information about you, please be aware that Firefly Baking Co. may transfer your Personally Identifiable Information to the United States and process and store it there. By allowing collection of your Personally Identifiable Information, you consent to having your personal data transferred to, processed, and stored in the United States.

If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information to a country or jurisdiction that does not have the same data protection laws as your jurisdiction. By submitting your information, registering for, or using the Services, you consent to the transfer, processing, and storage of your information in the United States, or any other country in which Firefly Baking Co. or our Service Providers maintain facilities, and to the use and disclosure of information about you as described in this Privacy Notice.

Safely Using Firefly Baking Co.’s Services

Despite Firefly Baking Co’s safety and privacy controls, we cannot guarantee the Services are entirely free of illegal, offensive, pornographic, or otherwise inappropriate material, or that you will not encounter inappropriate or illegal conduct from other Users when using the Services. You can help Firefly Baking Co. by notifying us of any unwelcome contact by contacting us using the information below.

Changes to Our Privacy Notice

The Services that Firefly Baking Co. provides are always evolving and the form and nature of the Services may change without prior notice to you. Firefly Baking Co. may modify this Privacy Notice at any time. The most current version of our Privacy Notice will govern our use of your information and will be located at http://www.fireflybakingco.com/privacy-policy. Modifications to the Privacy Notice are effective upon the posting of an amended Notice to the Services. We may also notify you of changes to the Privacy Notice, particularly if we deem the changes to be material. By continuing to access or use the Services after changes become effective, you agree to be bound by the revised Privacy Notice.

Contact Firefly Baking Co.

Marketing Services
Firefly Baking Co., LLC
Phone: 1-844-728-7759